Do you have what it takes?

Constantly constructing, constantly changing, constantly moving and evolving. Humans are never content with what is.

Or maybe that's just what defines a New Yorker.

Trends take over the city at a moment's notice. What's hot, what's not. Now, this week, this month.

Which are THE clubs to be seen at,
what late-breaking news can the NYT cover,
which boutique on 5th Ave. has the latest fashion from Paris or Milan,
which neighborhood is springing up with some of the most luxurious real estate in the world,
which writers/actors/models/musicians/chefs will be able to thrive under the harsh eye of the critic...

In this city, you need to be tough, you need to stand out, you need to make your mark, whatever that may be. In a city that changes in an instant, there's no room for hestitation.